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Message Development and Positioning
Industry Analyst, Customer, Partner and Trade Association Relations
Writing and Collateral Development
Trade Show Planning and Support
Strategic Direct Marketing and Promotions
Strategic Counsel
At Clearpoint Agency, we offer our clients judicious expertise in PR and
marketing communications strategy. We examine each client’s unique
challenges and opportunities to provide well-considered strategic counsel to
meet your long and short-term goals.
• PR and marketing communications plans
• Competitor communications research, analysis and audits
• Executive coaching and media training
• Launch plans
• Perception audits
• Surveys
Message Development and Positioning
In order to establish brand identity and capture market share, good key message
development is critical. We work with company executives, marketing personnel
and integrated launch teams to define strengths, discover differentiators and
develop positioning for the company and its products and services.
• Positioning workshops
• Strategic message development/value propositions
• Branding initiatives
• Refined funding presentations
Proactive Media Relations
The hallmark of a good PR team is proactivity. We don’t wait for the
opportunities to find us; we go out and look for them to gain media attention
for you. We follow the coverage, study the history, and watch the trends in
order to garner media coverage and get you the recognition you deserve.
• News release planning, writing, distribution and targeted follow-up
• Custom media lists
• Proactive media pitching
• Story development
• Relationships with print, online and broadcast media
• Media kit development
• Editorial calendar research and development
• Editorial interview facilitation
• News conferences
• VNR development
• Product review pursuit
• Media training of executives and spokespersons
• Media and analyst tours
• Pursuit of awards and honors
Social Media
In today’s fast-paced and tech savvy world, digital media is constantly evolving. Clearpoint’s social media experts stay up to date on the latest research and techniques to deliver meaningful campaigns with measurable results. We oversee digital PR communications for our clients and can:
- Develop and maintain social networking sites including Facebook, Twitter, LinkedIn, and YouTube
- Develop and maintain corporate blogs
- Develop search engine marketing and optimization strategies
- Monitor and evaluate online media conversations
- Optimize communications with key influencers
- Create and manage online videos
Industry Analyst, Customer, Partner and Trade Association Relations
Clearpoint fosters relationships within your industry with analysts, customers
and partners to maximize your exposure in research reports, case studies, and
industry events, and further enhance your organization's reputation.
• Analyst updates and briefings
• Analyst and media tours
• Customer communications and newsletter programs
• Testimonials
• Partner communications management
Speakers Bureau
We create awareness for clients by positioning executives as experts in their
industries. We raise your profile by finding speaking opportunities to targeted
audiences in high profile venues. We can also assist meeting planners and event
producers by supplying them with various types of speakers for meetings and
events, including entertainers, authors, motivational, and keynote speakers for
corporate, civic and academic functions.
• Research and submit applications for speaking opportunities
• Expert resource development
• Presentations development, coaching and speech writing
• Placement of known speakers for any variety of events
Writing and Collateral Development
With strong journalistic, creative and business writing experience, we write
notable materials. Our team uses Associated Press style rules as well as
creative advertising principles to create strong pieces that help you be seen
and heard clearly and with impact. We can also provide experienced technical
and manual writers and editors.
• News releases and media alerts
• Corporate and product fact sheets
• Backgrounders
• Bios
• FAQs
• Contributed articles
• Case studies
• Web site content
• White papers
• Executive letters
• Speeches
• Newsletters
• PowerPoint presentations
• Marketing collateral and advertising
• Technical manuals
Trade Show Planning and Support
Members of Clearpoint Agency have been on all sides of trade show production, as
planners, producers and exhibitors, so we have an “insider’s
perspective” on what makes a successful tradeshow. We'll help you get
noticed and maximize your show investments.
• Strategic planning
• Marketing, graphics and design development
• PR support
• Traffic builder promotions
• Sponsorship planning
• Sales support and booth staffing
Strategic Direct Marketing and Promotions
Lead generation is always an important goal for any organization. We’ll
help you to develop customer-winning promotions that support your strategic
goals and raise your awareness among the right audiences, online or off.
• Collateral planning and coordination
• Partner programs
• Online marketing
• Direct response
• Creative services