Book Recommendations
Marketing and Public Relations Classics (or soon-to-be
classics)
The Fall of Advertising & Rise of PR, Al Ries and Laura
Ries
The 22 Immutable Laws of Branding, Al Ries and Laura Ries
The 22 Immutable Laws of Marketing, Al Ries and Laura Ries
Brand Warfare, David F. D’Alessandro
Positioning: The Battle for Your Mind, Al Ries and
Jack Trout
The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus and
Dominate Your Market, Michael Treacy and Fred Wiersema
Ogilvy On Advertising, David Ogilvy
The Tipping Point: How Little Things Can Make a Big Difference, Malcolm
Gladwell
Built to Last: Successful Habits of Visionary Companies, Jim Collins
and Jerry Porras
The E-Myth Revisited, Michael E. Gerber
Technology Marketing
Crossing the Chasm, Geoffrey A.Moore
Inside the Tornado, Geoffrey A.Moore
The Cluetrain Manifesto, Rick Levine, Christopher Locke, Doc Searls and
David Weinberger
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