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Super Bowl XXXVII Host Committee Kick-off Gala & Benefit Featuring Jay Leno

 

Jay Leno   MSS
  Super Bowl XXXVII

 

On January 18, 2003, the San Diego Super Bowl XXXVII Host Committee hosted a kick-off party and benefit to celebrate the NFL championship game in America’s Finest City. Jay Leno performed live in front of more than 600 people dressed in black tie and formal attire. The coveted event tickets sold at $500 - $1,000 per seat. Proceeds benefited the San Diego Chapter of the National Multiple Sclerosis Society.

 


Scope of work:

Publicity plan
News release writing
Media kit development
Proactive pitching for event coverage
Collaborated with Red Door Interactive to conceptualize and develop event collateral including save the date card and invitations
Wrote copy for event program
Management of Jay Leno’s press conference


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