Clearpoint Agency - Agency Philosophy - San Diego Public Relations & Marketing

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“I needed a PR firm with a strong track record with Web-based companies. I also needed strategic thinking and stellar media relations. Clearpoint has it all.”# "We’ve had excellent results working with Clearpoint and trust their PR expertise implicitly. They are responsive, professional and know how to land media coverage."#“It’s been wonderful working with Clearpoint – their dedication over several years has done wonders to raise our company’s visibility and credibility.” #

"...It has been critical to our business growth to work with such a results-oriented collaborative agency."#

"Clearpoint scored fantastic media coverage for the official Super Bowl XXXVII kick off gala, All Star Salute with Jay Leno..."#"The Clearpoint team is professional, knowledgeable and effective. If you're considering a PR agency . . . hire them. You won't be sorry."#"I've found Clearpoint to be invaluable to our community outreach efforts. Beth Walsh and Bonnie Shaw are experts at media relations and PR strategy..."#"It was my pleasure to nominate Clearpoint for the Bravo award. The firm does great work and I think everyone should be aware of it!"#"I’ve worked with numerous agencies over the years, and Clearpoint is one of the best. They deliver smart PR strategies and care about the success of their clients."#
" I have nothing but good things to say about the team at Clearpoint ... It is great to get senior levels of experience at such reasonable fees."#"I am consistently amazed by the wealth of information that Clearpoint brings to the table."#"When you're creating a solid brand and image, you want a team with a solid background. Clearpoint has that and more, making it the best agency for the job."#"The team at Clearpoint is masterful at discerning the essential elements of our company’s message and crisply communicating that message to others."# "Bonnie is a role model to all women entrepreneurs and has tirelessly donated her time and efforts to the WBCC and various other non-profit organizations."#"Toshiba NPD's PR coverage has increased considerably...Clearpoint stays on budget, meets deadlines, has a true team-oriented approach, and delivers results"

On Choosing a Public Relations Agency:

When you are choosing an agency to represent you and your products or services, it’s important to find an agency that knows the ropes, knows the editorial community, and is disciplined and resolute. It’s equally important that you, and your company, align with us philosophically, because PR incorporates perception and communications, business ethics and belief systems.

So what do the team members of Clearpoint Agency believe in? What is Clearpoint Agency and how would we describe ourselves?

Strategic. Practical. Direct. That’s Clearpoint.

Strategic. Public relations strategy that works, not what sounds slick. Marketing communications ideas that are effective, within the boundaries of what your audience expects and will accept. Hard work – for the best results.

Optimistic. And always looking for the “half-full” side of the glass – we can’t help it. It’s our nature.

Tenacious. PR is hard work, and we know it because we’ve been doing it for years. We’ve identified the tasks that cut through the clutter. So that’s where we spend our time, doing what works, to get you ink and the recognition you deserve.

Creative. Not stuck in the same old ways, same old thinking, just because we’ve done it before. Because we understand your marketing strategy, it frees us up to think creatively. And because we’re a small agency with affiliates, we bring in the right creative people for the job – to get optimum results.

Honest. We don’t lie, ever, to you or about you and your products. We always look for the best angle to pursue on each story to help you put the best face on bad news. We may not always tell you what you want to hear, but we’ll always tell you the truth as we see it. That’s our promise.

Fun. Life has its challenges, as does business. And if you can’t laugh at them, they’ll sink you. We stay afloat by enjoying what we do and helping you to enjoy it, too.

In PR, perception is reality. In reality, life is short. Work with people you like. And trust.

Clearpoint.

On Choosing a Public Relations Agency:

Strategic. Practical. Direct. That’s Clearpoint.

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