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Book Recommendations

Marketing and Public Relations Classics (or soon-to-be classics)
The Fall of Advertising & Rise of PR, Al Ries and Laura Ries

The 22 Immutable Laws of Branding, Al Ries and Laura Ries

The 22 Immutable Laws of Marketing, Al Ries and Laura Ries

Brand Warfare, David F. D’Alessandro

Positioning: The Battle for Your Mind, Al Ries and Jack Trout

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus and Dominate Your Market, Michael Treacy and Fred Wiersema

Ogilvy On Advertising, David Ogilvy

The Tipping Point: How Little Things Can Make a Big Difference, Malcolm Gladwell

Built to Last: Successful Habits of Visionary Companies, Jim Collins and Jerry Porras

The E-Myth Revisited, Michael E. Gerber

Technology Marketing
Crossing the Chasm, Geoffrey A.Moore

Inside the Tornado, Geoffrey A.Moore

The Cluetrain Manifesto, Rick Levine, Christopher Locke, Doc Searls and David Weinberger

 
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